promotional Videos
Video is a powerful tool for advertising your business on social media. People are often too busy to read lengthy text and scroll through photos in advertising posts, and are more likely to watch a video from a new business.
A short, 1-2 minute introduction to your business and what it is about is the perfect way to grab the attention of potential customers on sites like Facebook. Shorter videos are also extremely useful in advertising new specials or products on sites like Instagram, and are often more engaging than photos. You may also want a longer video for your website, with a more detailed story about the foundations of your business and the story behind it. This can be useful for people looking to collaborate or get involved with your business, such as builders looking to contract the right tradespeople for their next job.
Featured video
This is a short promotional video for Harcourts Mitcham, supporting local cafe Project Black. This was used on Harcourts' Facebook page to show their engagement with the local community. Project Black also used the video on their social media platforms to promote their cafe and tell customers more about their story.
It is currently very popular to share pictures of food on social media, and potential customers will often search a cafe or restaurant on social media before walking in to get an idea of the atmosphere and food available. Businesses with an introductory video at the top of their page have the upper-hand by showcasing all of these aspects in one short video, and selling their business to their targeted customer base.
Promotional videos can vary in length, style, objective and content. I am always excited to work with new people, helping to promote your business in the way that works best for you. I can also offer advice on how to use different videos on social media to maximise their effect.